Meet the new vixen of women’s tennis

K-Swiss’ new ad slogan, “Keep It Pure” is built around the No. 23 women's tennis player in the world, Alona Bondarenko.

New spots featuring tennis players Tommy Haas, Bondarenko and Anna Kournikova, among others, aired during the Final Four and will be splashed across magazines.

Bondarenko is a 23-year-old from the Ukraine with one career WTA title. I really need to move to the Ukraine ...

Here’s guessing Tommy Haas is not lying provocatively across the court in similar ads.

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