Thirsty? Grab a Gatorade Tiger

Leave it to human corporation Tiger Woods to come up with a new way to market a product and himself, not to mention make even that many more millions of dollars: "Gatorade Tiger" sports drink will debut in March 2008.

Woods helped choose the three new Gatorade flavors that will be packaged in bottles that highlight the golfer's name. And Tiger gets royalties from sales of the drink.

Woods was the top-earning athlete on Forbes magazine's most recent Celebrity 100 List, raking in $100 million last year, $90 million of which came from endorsements and appearances. He's endorsed Nike, Gillette, Buick, Accenture and many other major brands.

"Tiger has been on our radar screen for a long time," said Jeff Urban, Gatorade's senior vice president of sports marketing. The company and the golfer began talking in August, he said.

Gatorade Tiger will be a "subline" of Gatorade Thirst Quencher, meaning it will have the same basic recipe but will come in different flavors: cherry blend, citrus blend and grape.

More Woods-related drinks will follow, Gatorade says.

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